Industry News

Borromeo Motoring Group ventures into Bacoor City as its first dealership with Hyundai Motor

Hyundai Motor Philippines Inc. (HMPH), welcomes the Borromeo Motoring Group to its network of dealers through the construction of Hyundai Bacoor. On May 24, a ceremony in commemoration of this was attended by leaders and managers from HMPH including Mr. Dongwook Lee, President, and Mr. Cecil Capacete, Managing Director.

They were joined by the Borromeo Motoring Group’s founder, Mr. Max Borromeo and Performance Motors Company, Inc.’s President, Mr. Paolo Borromeo. Present as well were executive board members, Mr. Butch Atianzar, Chief Financing Officer, Mr. Johann Martinez, General Manager and Mr. Juancho Anduiza, General Sales Manager.

“Today, we are breaking ground not just for the soon-to-rise outlet here in Bacoor, but also for the start of a fruitful partnership between HMPH and the Borromeo Group. After all, we have two special celebrations today. We officially recognize this very dealership as their first, and Calamba, in the city of Laguna, as their second,” says Mr. Lee. “We would like to again express our sincere gratitude for Mr. Max, Mr. Paolo and their esteemed board of directors as well as dedicated team members, for their trust and confidence towards the Hyundai brand. We look forward to giving Caviteños closer access to our innovative and sustainable products.”

Bacoor is a landmark that cannot be missed in Philippine history books and has grown to become the second largest province in Cavite. Known for its agriculture-based economy, specifically mussels, oysters and bamboo, commercial activities and service-related industries are now equally thriving in this part of CALBARZON. There is a growing number of residential areas alongside land and transportation developments, such as the Cavite Coastal Road Extension, which the brand wishes to serve.

Residents can expect this 2,129-sqm outlet, at Molino Boulevard in Barangay Mambong, to be operational by the second quarter of 2024. It shall feature the new Hyundai Global Dealership Space Identity (GDSI) 2.0.

With the groundbreaking of Hyundai Bacoor, HMPH stays on track for its road to 45 dealers by the end of 2023. For more news, visit the brand’s official website and social media pages ( Facebook and Instagram ).