Industry News

Ford Philippines expands its truck portfolio in the country with the unveiling of the F-150 pickup truck, the second vehicle that the company has launched online.

A part of Ford's F-Series, the company stressed the F-150's dominance as it is hailed as America's best-selling truck for the 43^rd straight year and America's best-selling vehicle for the 38^th straight year.

"The F-150 is definitely a strong addition to our pickup truck portfolio as we continue to lead the segment with the widest range of trucks, now totaling 15 variants. The F-150 is packed with segment-defining features and capabilities that have made it the truck of choice across America and the world," said PK Umashankar, managing director, Ford Philippines. "We are excited to bring back this legendary Ford truck to Filipino customers who seek next-level power and refinement in their pickup."

Under the hood of the F-150 is Ford's 3.5L V6 EcoBoost engine with Auto Start-Stop Technology, capable of producing 380 PS of power and 637 Nm of torque. This is mated to a 10-speed automatic transmission with Select Shift.

On the safety front, the F-150 comes equipped with 'Ford Co-Pilot 360', the brand's safety suite, as well as other driver-assist technologies and convenience features.

Ford Philippines is offering two variants of the F-150 in all its dealerships nationwide, namely: the F-150 4x2 Lariat SuperCrew Automatic priced at Php 2,698,000 and the F-150 4x4 Platinum SuperCrew Automatic with a retail price of Php 2,998,000.