Special Features

Isuzu Philippines Corporation recently brought its 4x4 event to Cebu City, dubbed as the "Isuzu 4x4 Xtreme Xperience". Here's what went down during the fun-filled weekend. Watch this.

It was an amazing weekend for car enthusiasts and mall goers over at SM City Cebu as Isuzu rolled out its "Isuzu 4x4 Xtreme Xperience", the company's way of promoting their new engine technology and after-sales advantage through an in-depth and personal engagement between the public and Isuzu experts.

But the major highlight of the weekend was the 4x4 Xtreme Xperience Action Ramp, wherein brave volunteers/passengers experienced riding a 3.0-liter D-Max 4x4 pickups up and down a two-story-high steep narrow metal ramp.

The event also offered numerous games and activities for visitors who signed up for the 15 stations of the "Consumer Journey", which included Drift karting; photobooth; kids' activity area; all-terrain display; parts, accessories and merchandising display; Mod hobbyist exhibit; the My Dream Isuzu Car corner, and; car club meet-ups.

During the last day of the three-day event, Isuzu mu-X ambassadress, TV actress and singer Maja Salvador performed during the unveiling of the Isuzu Cebu Inc. 20th anniversary logo.

Aside from that, guests were able to experience more activities prepared by Isuzu.

The Isuzu Xtreme Xperience promotes the Japanese automaker's new engine technology and after-sales advantage through an in-depth and personal engagement between the public and Isuzu experts.

After Cebu, Isuzu Philippines Corporation announced that the "Isuzu 4x4 Xtreme Xperience" will go to Ilo-Ilo on September. Ilonggos 4x4 enthusiasts better watch out for it.