Mitsubishi at the 45th Tokyo Motor Show
At the 45th Tokyo Motor Show, which opened to the public last October 27, 2017, Mitsubishi Motors Corporation (MMC) celebrated the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product.
The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic directions of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience.
Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthrough SUVs and crossovers. As a first-mover in electric vehicles, MMC will expand and accelerate its EV deployment. MMC will push the technological envelope with a tightly integrated system of AI, connectivity, on-board and cloud computing.
See video below: