Mitsubishi at the 45th Tokyo Motor Show |
At the 45th Tokyo Motor Show, which opened to the public last October 27, 2017, Mitsubishi Motors Corporation (MMC) celebrated the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product.
The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic directions of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience.
Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthrough SUVs and crossovers. As a first-mover in electric vehicles, MMC will expand and accelerate its EV deployment. MMC will push the technological envelope with a tightly integrated system of AI, connectivity, on-board and cloud computing.
See video below: