Industry News

ISUZU'S BluePower Launches in Cebu

Isuzu Philippines Corporation or IPC recently formally introduced its latest light commercial model lineup to Metro Cebu market on October 20-22, 2017.

Held at the Northwing Atrium of SM City Cebu, IPC displayed its latest lineup of Isuzu D-MAX pick-up and its best-selling Isuzu mu-X SUV for a three-day launch and mall display event.

Both the Isuzu D-MAX and mu-X now carry the new 4JJ1-TCX EURO 4 engine that can deliver up to 177 PS and has a maximum torque of 380 N-m. Engineered with the Blue Power technology, this engine is set to provide maximum engine output, cleaner emission, superb fuel economy while maintaining Isuzu's renowned engine durability. Aside from that, with its advanced design and technology, the engine noticeably has less noise and vibrations.

According to IPC's President Hajime Koso, Cebu has always been a special market for the products particularly for the light commercial segment. He added that with with the new Blue Power engines, they are confident that they will maintain, if not surpass their current market share in this region.

See video below:

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