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The All New BMW 5 Series Launch |
ACC presented the all-new BMW 5 Series with all the tools it needs to continue the success recorded by its predecessors.
During the launch, BMW showcased the sporty, elegant, and stylish figure of the seventh generation of the BMW 5 Series as well as its new features.
MARICAR PARCO
PRESIDENT
BMW PHILIPPINES
"ACC, Asian Carmakers, the importer of BMW in the country, is very pleased to finally introduce to the Philippine market the all new BMW 5-Series. The 5-Series that we are introducing today is already the 7th generation of this progressive business sedan. It has been one of the strongest products in our portfolio. In the Philippines, it contributes about 20% of our total volume annually and we're very excited that we finally have it in our shores and Filipino drivers will now get a chance to drive home a BMW 5-Series.
The all new BMW 5-Series is now available in the Philippine market. Please visit and test drive and see for yourself why the 5-Series has been touted as the ultimate business driving athlete. Thank you!"
KARL MAGSUCI
MARKETING DIRECTOR
BMW PHILIPPINES
"The new BMW 5-Series is actually positioned as business athlete. It's just as good to ride it as it is to drive it. It's about the customer who knows how to work hard but also knows how to play hard. It's very dynamic, very BMW but at the same time, it's also very comfortable.
The all new 5-Series, we have three variants available here in the Philippines. We have two 520d variants. One is in luxury trim and the other is M-sport trim. They are powered by a 2-liter BMW twin power turbo diesel engine, producing 190 Hp and 400 Nm of torque. The difference lie between the exterior and interior trims of the two variants. The luxury trim will get the elegant chrome trimmings, 18-inch alloy wheels and also a rear sun blind for the rear passenger. Now, the M-sport is equipped with a sportier body kit, 19-inch alloy wheels, a BMW heads up display that projects driver information on the windshield and gear shift paddle for the steering wheel. Now the third variant which is a top of the line variant is the 530d luxury. It is powered by a 3-lter BMW twin power turbo diesel engine producing 265 Hp and 629 Nm of torque. It's a very powerful car and it's equipped with leather nappa upholstery, soft-closed door function and it has the BMW remote control parking feature, where you can park the car using the display key remotely so that you can park the car even in tight parking spaces."
On the same event, after weeks of coffee shop talks and press releases, BMW Philippines' lady president finally confirmed the involvement of a new investor in ACC.
RBG with MARICAR PARCO - PRESIDENT, BMW PHILIPPINES
RBG:
Maricar, word has it and this has been going on for several months now through press releases, comments in the industry, that soon or now, there is a new interest coming in as far as the equity make-up of Asian Carmakers' concern. There's never been any confirmation whatsoever from both parties, from the party that's supposed to be coming in to ACC and also from you. May I take this opportunity to find out exactly what is the score? Is somebody coming in to Asian Carmakers?
MARICAR PARCO:
BMW continues to poise itself to be the market leader in the country. We have been the luxury market leader for 14 years running now. We would like to continue to do so and to do this, we feel that we also need to strengthen the organization. With that, yes! We will have some changes in the organization. We will have a group joining us very soon, that will be the San Miguel Corporation. We'll be a joint venture partner. We will have more details of that separately on a separate venue as well.
RBG:
Having mentioned San Miguel Corporation, there were a lot of speculations as to whether it was San Miguel or some other company of, if I may mention the name, Mr. Ramon Ang, would be coming in to ACC. Now, is it San Miguel and not Mr. Ramon Ang and his personal capacity?
MARICAR PARCO:
It will be San Miguel with, of course, Ramon Ang as head, as chairman.
RBG:
This is really a quantum leap into something else, something new for Asian Carmakers. Do you foresee or are there any hints of major shifts in policies or strategies as of this moment?
MARICAR PARCO:
At this point, the policies in place are working well as we maintain market leadership. A lot of our policies are also straight from headquarters in BMW Germany. As far as that is concerned, that will remain the same. As importer, we need to follow the same policies as BMW and that's the commitment. There will be some flexibility in each market and that is something we have yet to see.
RBG:
Maricar, as in any topic or subject matter, there are at least two sides. One side says, this is for the good of Asian Carmakers. Another side says, maybe not. To dispel or to confirm whatever speculations there are in the market, how do you see this?
MARICAR PARCO:
I'm totally agreeable to it. The strengthening of the organization is necessary as the market also becomes more competitive. As you know, Governor Alvarez has been running Asian Carmakers for over 25 years now. I believe in his wisdom and he has chosen to partner with Mr. Ang and San Miguel Corporation and I'm pretty positive and optimistic that this can, the best is just yet to come.
RBG:
Risking to sound redundant which I don't think you ever will be, would you care to come up with this statement straight to the camera to our viewers to dispel any doubts, any apprehensions about this new development. Please, the camera is yours.
MARICAR PARCO:
Your team, BMW Philippines, is very proud to remain the market leader and we thank you for your support in the many, many years. And you have something to look forward to now as we become stronger with this joint venture partnership with San Miguel Corporation. Thank you!
RBG:
Thank you very much, Maricar. All the best to you and Asian Carmakers with this new development.
MARICAR PARCO:
Thank you!
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