Industry News

Regional Ford SUV Drive in Clark

Ford Asia Pacific in cooperation with Ford Philippines recently held its three-part series of the Regional Ford SUV Test Drive in the Philippines specifically in Clark, Pampanga. Together with local motoring journalists Ford also invited 98 members of the media from 10 countries in the Asia-Pacific Region.

Joining the Philippine motoring media in the first wave, which was held from November 10 to 11 were journalists from South Korea and Vietnam. Those from China, Thailand and Malaysia composed the 2nd wave, which was staged from Nov. 14 to 15 while automotive journalists from Taiwan, India, Australia and New Zealand had their turn from Nov. 17 to 18.

This drive was specially created to highlight the lifestyle part of driving and owning Ford SUVs that are designed for every lifestyle and activity while experiencing the Philippine culture through its food, people and tradition.

The 2-day event was divided into 4 drives, where journalists get to try out the Ford SUVs in 4 different locations.

The Ford Everest was brought to Lahar Beds in Mt. Pinatubo to experience the Everest's off-road capability while traversing the unpredictable path of Mt. Pinatubo Lahar beds with ease followed by a muddy trail, and a couple of rocky streams--wherein Everest's water-wading capability was put to the test.

The EcoSport was driven around San Fernando City and Angeles City for the participants to try out different city activities while driving through some narrow roads.

The Escape was taken to the Lakeshore in Mexico, Pampanga for various activities like board games, biking, fishing, and kayaking.

The Explorer was brought to Green Canyon in Tarlac where participants got to try out the off-road capacity of Explorer while they drive around Green Canyon, the first eco art resort in the Philippines.

Martin Gunsberg
Product Communications Manager
Ford Asia-Pacific

"We came to the Philippines as a destination very quickly but we are looking forward to a beautiful environment where we can showcase our SUVs, a warm environment where new people would want to come. So that help us narrow down pretty quickly to the Philippines. But also, what's really important for us, if we could showcase the adversity of Ford SUV line-up, from our Ecosport up to our Everest. This environment right here round clock, really achieved that for us especially for the cars and the local activities that give people a taste to the Philippines. This is actually quite a significant drive for Ford in Asia Pacific. We got over 96 media coming from countries all around including Australia, New Zealand, Korea, we have a lot of China contingent coming over as well to experience the Philippines and experience our SUVs."

"Philippines is a fantastic market and is really important for Ford.

The vehicles that we offer here are designed for the environment that you experience everyday especially vehicles like our SUV line-up and we strongly encourage to go out and give them a try. Certainly we've heard from the Asia Pacific media in the last two days how much they've enjoyed the time in the Philippines and Ford SUVs."

See video below:

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