Industry News
Peugeot Brand Tour In Paris |
Eurobrands Distributor Inc., the official distributor and importer of Peugeot vehicles in the country led by its president Glen Dasig and marketing executive Karen Carvajal has invited top motoring journalists to Paris for Peugeot Brand Tour composed of our very own main man Ray Butch Gamboa, Manila Times motoring editor Vernon Sarne, Inquirer and Top Gear consumer editor Botchi Santos and Philippine Star motoring writer Karen Jimeno.
First order of the day was a visit to the Paris Motor Show where Peugeot presented what has to offer as far as modern mobility is concerned. An array of interesting automobiles were displayed by Peugeot, considered as the second largest European Carmaker in the world.
Karen Sales - Carvajal
Marketing Director
Peugeot Philippines
"This week, we invited Auto Focus to join us in a brand immersion trip here in Europe which will last for more than seven (7) days. Our first stop is here at the Paris Motor Show where we get to see the latest innovations of Peugeot when it comes to modern mobility, as well as our concept cars and our future product offerings. We also have the opportunity to interview a lot of the brains behind the creations in Peugeot. This is a very unique opportunity that were given o be able to speak to these executives to know more about the design theory of Peugeot, the direction of the company and our future offerings."
A visit to the Adventure Peugeot Museum followed by driving some of the iconic classic cars in its garage to give the journalists an idea of the long and colored Peugeot heritage, experience and expertise in manufacturing for over 100 years.
The next day was the clincher for this European ride and drive experience aboard remarkable Peugeot vehicles-a 448-kilometer stretch of more picture perfect scenic views from France to Bologna, Italy.
Karen Sales - Carvajal
Marketing Director
Peugeot Philippines
"The objective of this trip is to learn more about the French culture that defines us as a brand and our long and colorful heritage and to see our future product offerings."
See video below: